See what changed.
Decide what to try next.
The Engine’s measurement capability reads authorised Google Site Kit reports and turns aggregate activity into a period-based scorecard. Connect the report to the page, campaign or customer problem you are working on.
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A number is useful when it answers a question.
Start with a specific change: a clearer product page, a new article or a different campaign message. Review its reporting period, compare available data and use the result to choose the next experiment.
From context to a useful output.
Authorise your reports
Connect Site Kit to your GA4 property and Search Console, then grant the requesting administrator access. An installed tag alone is not a reporting connection.
Read the period
Inspect visitors, sessions and the reported search-query sample. Compare the available visitor period with the preceding period.
Share the lesson
Opt into sending aggregate metrics with your company profile. Explain what you changed and what the report can support before calling it a result.
What comes out of it?
- A dated aggregate Site Kit scorecard
- Search-query opportunities for useful content
- A member story explaining the action behind a change
A concrete use of the tool.
A retailer simplifies a category page and publishes a buying guide. The team reviews search queries and visitor activity for the next reporting period, then uses the evidence to decide which guide to improve.
Before you use it.
Report availability depends on Site Kit permissions and connected Google properties. Search-query figures are labelled as a sample. Scores indicate reported progress and do not establish that a particular tool caused it.
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