A completed outcome can be challenged with SCAMPER before the next campaign brief is created.
Community task: propose the smallest useful improvement, concern or alternative the AIM network should test.
SCAMPER lens: Eliminate — what can be removed?
Charlie AI helper:
### Members-only idea: What can we remove before the next campaign?
**Approved activity:** Review a completed campaign outcome using SCAMPER before creating the next brief.
**Suggested discussion:** Apply the **Eliminate** lens to identify something worth leaving out of the next iteration.
1. What step, message or deliverable could we remove—and why?
2. What evidence from the completed campaign supports removing it?
3. How could we test that removal next time, and what would we check?