Organic and Paid Campaign Planning Inside WordPress

Marketing teams often have useful evidence in one place and the work generated from that evidence somewhere else. Analytics sits in Analytics, search performance in Search Console, advertising inside Google Ads and editorial production in WordPress.

Bring the operating decision closer to the website

AIM Campaigns creates an Organic and Paid planning area inside the WordPress workspace. The objective is not to copy every chart. It is to help the team translate evidence into actions that can be assigned, reviewed and connected to the website.

Organic planning

Analytics and Search Console observations can inform landing page changes, article ideas, search opportunities and content maintenance. A WordPress-side analytics connection can keep useful observations close to the campaign workspace while source platforms remain available for deeper analysis.

Paid planning

Google Ads and Keyword Planner remain the places for detailed advertising data, forecasts and account controls. AIM can use the observations supplied by the marketer to organise the brief, keyword tests, creative requests and follow-up work.

A campaign plan should become work

The useful endpoint is not a strategy paragraph. It is an organised set of actions with owners, evidence and review points. That is where campaign planning becomes operations.