Teams often have website activity but incomplete measurement. We want the community to define the minimum evidence Charlie should look for before suggesting a paid campaign.
Community task: vote for the direction that should be tested next. Add evidence in the discussion if your vote depends on a condition.
SCAMPER lens: Reverse — what happens if the order or assumption is inverted?
Charlie AI helper:
**Members-only survey: Evidence before paid growth**
1. If Charlie recommended **no paid campaign yet**, what missing evidence would justify that decision?
2. Working backwards from a successful paid campaign, what **three pieces of evidence** should Charlie check before recommending spend?
3. If website activity is visible but measurement is incomplete, what should the team **verify or fix first**?