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AIM ENGINE JOURNAL · SECTION

Engagement

Practical ways customers, teams and communities engage with AIM tools, projects and people.

From community answer to stronger campaign: a responsible feedback loopAIM ENGINECREATE · AUTOMATE · AMPLIFYENGAGEMENTFrom community answer tostronger campaign: a responsible…EVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL31

From community answer to stronger campaign: a responsible feedback loop

How polls, interviews and examples become clearer articles, product messages and campaign decisions.

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Cross-Company Collaboration Without Turning WordPress Into a Public DirectoryAIM ENGINECREATE · AUTOMATE · AMPLIFYENGAGEMENTCross-Company Collaboration Without TurningWordPress Into a Public…EVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL13

Cross-Company Collaboration Without Turning WordPress Into a Public Directory

A business network can support introductions without exposing unnecessary account information.

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How a Partner Directory Can Turn Customer Relationships Into Discoverable OpportunitiesAIM ENGINECREATE · AUTOMATE · AMPLIFYENGAGEMENTHow a Partner DirectoryCan Turn Customer Relationships…EVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL92

How a Partner Directory Can Turn Customer Relationships Into Discoverable Opportunities

A directory can connect customer visibility, category discovery and collaboration without promising search rankings.

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How @Mentions, #Threads and Reference Finder Improve Marketing HandoffsAIM ENGINECREATE · AUTOMATE · AMPLIFYENGAGEMENTHow @Mentions, #Threads andReference Finder Improve Marketing…EVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL01

How @Mentions, #Threads and Reference Finder Improve Marketing Handoffs

The fastest message is only useful when the recipient can find the person, thread or draft it refers to.

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