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AIM ENGINE CUSTOMER GUIDES

Strategic models made useful for real website work.

Each guide connects a recognised management framework to a customer decision, AIM Engine product or Product Manager session.

Open product case studies
Porter Five Forces illustrated strategic guide
GUIDE 01

Porter Five Forces

Evaluate rivalry, alternatives, entry barriers, customer power and supplier dependence before positioning a product.

SWOT illustrated strategic guide
GUIDE 02

SWOT

Separate internal strengths and weaknesses from external opportunities and threats; turn each point into a decision.

Porter Diamond illustrated strategic guide
GUIDE 03

Porter Diamond

Examine demand, skills, supporting industries, competition and local conditions before entering a market.

Issues-based planning illustrated strategic guide
GUIDE 04

Issues-based planning

Start with the current problem, evidence and constraint before choosing technology or automation.

Path–Goal illustrated strategic guide
GUIDE 05

Path–Goal

Match guidance and support to the customer’s task, experience and obstacles.

Kotter change model illustrated strategic guide
GUIDE 06

Kotter change model

Move adoption from urgency and coalition-building to small wins, reinforcement and sustained use.

Leadership continuum illustrated strategic guide
GUIDE 07

Leadership continuum

Choose when a Product Manager should direct, consult, collaborate or delegate.

AFTER YOU JOIN · THREE OPPORTUNITIES TO BUILD TOWARDS

Build an editorial asset customers keep using

Explore the process, the potential return and the evidence needed before scaling.

COMPARE THE WORKFLOW · NOT JUST A PRICE

AIM Engine membership: choose the right fit.

Compare relevant specialist alternatives and adjacent workflows. These are different products: a shared task does not mean identical features, data or service scope.

Prices, deployment, capabilities and practical limits
What mattersYOUR AIM PACKAGEAIM EngineCompare membership plans ↗SPECIALIST ALTERNATIVEOfficial product & pricing ↗SPECIALIST ALTERNATIVEOfficial product & pricing ↗
Price & billingStart Up £9.99/month or £99.90/year; Professional £49.99/month or £399.92/year; Enterprise: agreed quotePro $69/month; $59/month billed annuallyChat $29/month; $24/month billed $288/year
Where it runsYour WordPress installationCloud marketing AICloud AI workspace
Primary workflowAI-assisted WordPress work, eligible add-ons and sector themes, plus the member PR & Advertising workflow.Brand-led marketing drafts, agents and collaborationMulti-model chat and project-based drafting
Users, limits & scopeUnlimited users on standard membership; tool access depends on packagePro and Business differ in seats and controls; inspect plan limitsChat and enterprise workflow offerings are different products
Additional costs & boundariesHosting, AI provider usage and ad spend separate. PR allowance: up to 10 article jobs/month.AI usage and hosted workspace belong to the vendor planCloud subscription; workflow scope priced separately

Official sources reviewed 7 October 2026. GBP and USD remain in their published currencies; taxes, promotions and renewal prices may differ. Monthly equivalents of annual plans are labelled. Free editions have limits; quote-based or dynamic pricing is linked rather than estimated. AIM does not claim access to competitors’ private datasets or guarantee their feature parity.

USEFUL ANSWERS

AIM Strategy Guides: frequently asked questions

Where do I find the tools relevant to AIM Strategy Guides?

The Tools directory groups plugins, add-ons, modules and themes by category. Each card identifies its release status and required membership level.

How do I put AIM Strategy Guides into practice?

Use this page to define one decision, collect the relevant facts and choose a next step that your team can evaluate.

What results should I expect from this workflow?

Results depend on the business, demand, competition and execution. Set a measurable objective and review actual enquiries, costs and published work; the membership does not guarantee rankings or revenue.