When to Use a WordPress Plugin and When to Keep the Workflow Inside AIM

WordPress makes it easy to add software, which also makes it easy to accumulate software. A clearer decision process can keep the site easier to maintain.

Keep flexible work in the engine

If the process changes frequently, depends on judgement or mainly needs conversation, assignment and review, it may belong inside AIM rather than a dedicated plugin.

Use a plugin for a stable repeatable job

A plugin is more appropriate when the inputs, actions and outputs are clear and the workflow benefits from a persistent interface or automation.

Prototype before coding

Prototype Lab can define the problem and workflow before development starts. This helps the team decide whether a plugin is necessary at all.

Keep optional specialist products outside the core

AIM’s approach to PR, SEO/link intelligence and deeper Agile roles is to keep them as optional products rather than expanding the main sidebar indefinitely. The same principle can guide customer-specific development.