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AIM ENGINE JOURNAL

Ideas with a job to do.

Technology leads our editorial desk, followed by careers, engagement, events, learning opportunities and earning.

Build a useful content library over repeated publishing cyclesAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDBuild a useful contentlibrary over repeated publishing…EVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL54

Build a useful content library over repeated publishing cycles

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Reduce preventable delays before publicationAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDReduce preventable delays beforepublicationEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL80

Reduce preventable delays before publication

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Turn an editorial plan into consistent deliveryAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDTurn an editorial planinto consistent deliveryEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL39

Turn an editorial plan into consistent delivery

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Grow customer operations without losing accountabilityAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDGrow customer operations withoutlosing accountabilityEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL21

Grow customer operations without losing accountability

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Connect customer records to a consistent follow-up processAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDConnect customer records toa consistent follow-up processEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL62

Connect customer records to a consistent follow-up process

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Give every enquiry a clear next actionAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDGive every enquiry aclear next actionEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL28

Give every enquiry a clear next action

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Measure commercial contribution without confusing clicks with salesAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDMeasure commercial contribution withoutconfusing clicks with salesEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL86

Measure commercial contribution without confusing clicks with sales

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Build a transparent referral-content workflowAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDBuild a transparent referral-contentworkflowEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL89

Build a transparent referral-content workflow

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Turn product information into a useful buying guideAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDTurn product information intoa useful buying guideEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL58

Turn product information into a useful buying guide

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Scale a validated implementation with clear ownershipAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDScale a validated implementationwith clear ownershipEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL51

Scale a validated implementation with clear ownership

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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