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AIM ENGINE JOURNAL

Ideas with a job to do.

Technology leads our editorial desk, followed by careers, engagement, events, learning opportunities and earning.

Make a cross-system process accountableAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDMake a cross-system processaccountableEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL76

Make a cross-system process accountable

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Reduce uncertainty before a migration or integrationAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDReduce uncertainty before amigration or integrationEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL22

Reduce uncertainty before a migration or integration

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Protect useful work as your team growsAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDProtect useful work asyour team growsEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL86

Protect useful work as your team grows

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Build a practical recovery and ownership routineAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDBuild a practical recoveryand ownership routineEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL58

Build a practical recovery and ownership routine

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Improve confidence in the website access processAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDImprove confidence in thewebsite access processEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL90

Improve confidence in the website access process

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Develop repeat attendance through a better experienceAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDDevelop repeat attendance througha better experienceEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL28

Develop repeat attendance through a better experience

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Make planning milestones easier to coordinateAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDMake planning milestones easierto coordinateEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL11

Make planning milestones easier to coordinate

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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Turn event information into a clear participation journeyAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDTurn event information intoa clear participation journeyEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL22

Turn event information into a clear participation journey

Make the process repeatable without losing editorial judgement. The opportunity is a growing asset: useful explanations that continue to help customers after the initial…

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Develop a creative testing process with useful evidenceAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDDevelop a creative testingprocess with useful evidenceEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL85

Develop a creative testing process with useful evidence

The strongest ambition is a process that can support a larger audience or more projects while retaining quality and sustainable costs. Expand a validated…

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Use pictures to explain difficult buying decisionsAIM ENGINECREATE · AUTOMATE · AMPLIFYUNCATEGORIZEDUse pictures to explaindifficult buying decisionsEVIDENCE · IDEAS · RESULTSAIM ENGINE JOURNAL88

Use pictures to explain difficult buying decisions

Choose the point where the audience needs enough information to act. Improve that explanation and give readers a relevant next step, then evaluate whether…

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